video marketing

Video Marketing – Does Your Brand Really Need it?

I think that there are many businesses out there that are asking this question right now. Does my brand need to use video marketing? It may seem like one more thing that get put on a list that you need to do.

With this post I will lay out some reasons why you use video now and be consistent with making videos during the year.

Video Marketing Is On The Rise

YouTube the video sharing site is the second largest search engine in the world and the third largest social network. The channel has one billion monthly users. These are the YouTube stats now, but there is even more evidence for how video will impact all search results.

Back in 2012, the head of global partnerships for YouTube, Robert Kyncl made an amazing claim. He said that within ten years 90% of all web traffic will be video.

Video Marketing In The Future

Here are some findings from Cisco:

It would you over 5 million years to watch the amount of video that will cross global IP networks each month in 2019. Every second, nearly a million minutes of video content will cross the network by 2019.

Globally, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014.

Internet video to TV doubled in 2014. Internet video to TV will continue to grow at a rapid pace, increasing fourfold by 2019. Internet video to TV traffic will be 17 percent of consumer Internet video traffic by 2019, up from 16 percent in 2014.

Click here to read the report from Cisco.

That is rapid growth! Should your brand use video? The sooner a brand makes video a priority the better off they will be for the future.

Video Search Engine Optimization Is Different

It’s interesting to think about how search engine optimization (SEO) works for websites right now. The older the age of a site the more power it has with search engine listings. Starting your online video strategy now will help you to be established over the competition as video gets more and more popular.

By establishing your company’s video strategy on YouTube now, you may be able to get first dibs on a great idea or become an authority on a subject. By carving out your video niche now, you can gain experience, traction, and authority for the needs of the future.


Posting videos will very soon be a complete necessity. For many brands this is no longer even a question. It’s a reality. Video is a powerful tool that connects with us emotionally. Some videos gain our trust. Some videos make us laugh while educating us. Some videos pull on our hearts to take action. Some videos describe a better solution to our problem.

Video is one of the most emotionally powerful mediums. I think that that is one of the big reasons for its growing success. The numbers speak for themselves.