Brand Storytelling

5 Smart Tips For Brand Storytelling On Snapchat

Brand storytelling is essential for gaining the attention of your target audience. Your audience would much rather learn information about what you can do for them in the form of a story. It is easier to keep their attention and they can place themselves in the story as the main character if you do it right. That is providing value through your content. Snapchat is a very unique social media platform to for your brand storytelling. If your target audience is between the age of 18 to 34 years old, Snapchat is a great place to reach them. By capturing video content and posting to Snapchat you will get much
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content strategy twitter

Your Twitter Content Strategy For Video

Using video on Twitter is a great idea for marketing your business. In 2017, your business should be starting to take advantage of marketing with video on various social media platforms. Twitter is a great platform to consider for video content. This post will describe how your business can have a winning content strategy for video marketing on Twitter. Before I get into the power of video marketing, I will explain what your top goals for Twitter should be. After that, it will be easier to see what are the best videos for the Twitter platform. Content Strategy For Twitter As you consider what kind of content to post to Twitter,
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content strategy

Secrets Of A Landing Page Content Strategy

When most people think of a content strategy they think of something that is a plan for multiple marketing channels. Apart from the wide application of a content strategy, developing a landing page might be one of the most important assets to get right. I am currently in the process of planning a landing page with a client: Mindfully Mixed™. They offer a nutrition bar called the Super Salad Bar™. It’s kale based, healthy, and very addictive. I’m working on convincing the client that they need to sell it in a huge package so that I can eat more at one time! It’s important for Mindfully Mixed™ and any other
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core values

Core Values A 1000 Foot View

As with many other subjects these days it is helpful to get a big view of the picture for core values planning. There are so many different parts and options that I went to extremes and called it a 1000 foot view. The outcome of core values planning should impact EVERYTHING that a brand does. It is the values system that all decisions are made from. After hearing a statement like the above, there are many questions to answer: • How do core values impact your marketing strategy? • When do core values change or get updated? • How are they related to your mission and vision? • What are
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A Brand's Core Values

The Art of Core Values Planning

Value creation is the most important part of any company. If your company is going to market themselves in the best way possible, the company has to be different and innovative. In order to achieve this state it takes all employees and leadership moving in the same direction. That is what the core values of a brand can help to achieve. Core values can lead to buy-in and focus. They lead to emotional power for those who understand and agree with them. Your brand’s core values act as a passage way to being a part of the company. Those who agree and live as if they agree can fit into
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Marketing Strategy

5 Marketing Strategy Hacks Part 5

So far, in this set of blog posts on Marketing Strategy Hacks, I have covered 5 very important topics. The first topic was Sacrifice. This is the idea that your brand needs to have a clear mission and vision. It can’t be many things to many people. Your brand needs to sacrifice so that it can position itself in the market place for success. The second Marketing Strategy Hack topic is the brand story. You can use a brand story to create value to your offer and add consistency to your messaging across marketing channels. By adding context to your offer in the format of your brand story you can
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Marketing Strategy

5 Marketing Strategy Hacks – Part 4

Today, the marketing world has so many options. There are so many more channels to choose from and a multitude of tactics. What is the best way to decide what marketing channels to use and not use and how does it impact your marketing strategy? In 1990 there were 8 options for media communications: events, direct fax, direct mail, telephone, TV, radio, print, and display. We now have hundreds of communication options. This growth of media options is outlined in the book Content Inc. that covers how entrepreneurs can build an audience. With all of these options, I sure that your brand is considering what will work best for their
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Marketing Strategy

5 Marketing Strategy Hacks Part 3

For part 3 of 5 Marketing Strategy Hacks, I’m going to cover the smart analysis process for your brand. Smart analysis can mean the difference between success and failure. It can allow us to take educated actions with our marketing strategy. This is the case because it’s very important to know where to focus the majority of your efforts, how your brand is different, and what audience you are targeting. Historically, SWOT Analysis has been one of the major tools to accomplish analysis. This is a great tool that can be used for your business and your content strategy. There is also an exciting new way of producing your content
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Marketing Strategy Hacks Part 2

5 Marketing Strategy Hacks– Part 2

Part 2 of my blog post 5 Marketing Strategy Hacks is about creating your brand story. Your brand most likely has a website and is posting on social media on a regular basis, but are you being consistent with your brand storytelling? This question is easy to answer by asking one other question. When you write new content, communicate verbally, or communicate through video are you planning how your communications fit inside of your over-all brand story? If the answer is NO, this blog post is for you. If you have a brand story maybe this post will provide some ways to make it even better. I really appreciate this
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Marketing Strategy Hacks

5 Marketing Strategy Hacks – Part 1

Why do brands develop a marketing strategy? There are two major reasons. One is to increase sales and the other is to gain a competitive advantage. This is the core of marketing strategy. I would argue that this core of sales and competitive advantage only can happen with great sacrifice. A brand has to sacrifice a million different things that they could do and just choose one or two things to focus on. This is makes a brand different and valuable in the market place. I’m actually going to break these 5 marketing strategy hacks into 5 different blog posts. This will give us an opportunity to go deeper into
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