2020 design brand spacing 2

Big Data Leads to Brand Spacing?

What kind of data is your brand collecting online? What kind of actions does your data analytics lead to? Depending on your industry the answer to these questions can be very different. Data results for Coca-Cola will lead to creating spaces in connection with its brand. This post acts as an introduction to data collecting and brand spacing. Chapter 5 of Content 2020 explains how Coca-Cola will use data as the starting point for its research. This chapter of the video describes how Coca-Cola needs “provocations that will lead to bigger transformational actions”. These provocative ideas will come from data, in this case big data. Big Data in Action Big
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