Marketing Strategy

5 Marketing Strategy Hacks Part 5

So far, in this set of blog posts on Marketing Strategy Hacks, I have covered 5 very important topics. The first topic was Sacrifice. This is the idea that your brand needs to have a clear mission and vision. It can’t be many things to many people. Your brand needs to sacrifice so that it can position itself in the market place for success. The second Marketing Strategy Hack topic is the brand story. You can use a brand story to create value to your offer and add consistency to your messaging across marketing channels. By adding context to your offer in the format of your brand story you can
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Marketing Strategy

5 Marketing Strategy Hacks – Part 4

Today, the marketing world has so many options. There are so many more channels to choose from and a multitude of tactics. What is the best way to decide what marketing channels to use and not use and how does it impact your marketing strategy? In 1990 there were 8 options for media communications: events, direct fax, direct mail, telephone, TV, radio, print, and display. We now have hundreds of communication options. This growth of media options is outlined in the book Content Inc. that covers how entrepreneurs can build an audience. With all of these options, I sure that your brand is considering what will work best for their
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Marketing Strategy

5 Marketing Strategy Hacks Part 3

For part 3 of 5 Marketing Strategy Hacks, I’m going to cover the smart analysis process for your brand. Smart analysis can mean the difference between success and failure. It can allow us to take educated actions with our marketing strategy. This is the case because it’s very important to know where to focus the majority of your efforts, how your brand is different, and what audience you are targeting. Historically, SWOT Analysis has been one of the major tools to accomplish analysis. This is a great tool that can be used for your business and your content strategy. There is also an exciting new way of producing your content
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