Brady Huffman

Brady Huffman is owner of Main Mix Marketing, a brand that is devoted to providing the mix between inbound marketing and creative services. His blog focuses on current web design and content marketing. Each post series focuses on a successful brand that is an industry leader.

All articles by Brady Huffman

 

Why Your Marketing Strategy Needs Video

Your marketing strategy needs video for 2017 and beyond. This blog post will cover why this is true and many 2017 video marketing statistics. You and your team may be considering video marketing as one of the many options out there to use. After all there are a lot of options for marketing your company. You can blog, advertise, and do search engine optimization to name a few. In this blog post I will describe why video as a big part of your marketing strategy is the most important. A Marketing Strategy For Video Creating value is important for your audience. Many times video is a better medium for delivering
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Secrets Of A Landing Page Content Strategy

When most people think of a content strategy they think of something that is a plan for multiple marketing channels. Apart from the wide application of a content strategy, developing a landing page might be one of the most important assets to get right. I am currently in the process of planning a landing page with a client: Mindfully Mixed™. They offer a nutrition bar called the Super Salad Bar™. It’s kale based, healthy, and very addictive. I’m working on convincing the client that they need to sell it in a huge package so that I can eat more at one time! It’s important for Mindfully Mixed™ and any other
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The Best Audience Persona Hacks

There are so many new and old marketing terms out there. It can be easy to cross them up and wonder if some of them mean the same thing. Audience persona is a somewhat new term and it is related to content marketing. You might have heard of buyer persona and wonder what the difference is between this term and audience persona. In this blog post I will describe some of the differences and overlaps between these practices and how they can help to give marketing a greater focus. When your brand decides to focus on one audience persona it can make a big difference in results. Maybe your brand
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7 Tips For Your Unique Content Strategy

When we are talking about designing a unique content strategy the goal is to bring a higher level of value to a specific audience. Theses 7 tips will provide a map for doing just that. By following these tips your brand can produce a content strategy that stands out from your competitors and is the marketing and sales asset that you are looking for. If your brand is going to be successful with content marketing they need to get their content strategy off to a good start. This does not mean that you will have all of the answers but it does mean the following: • There is a documented
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Intelligent Content Strategy Using Editorial Calendars

Does your brand desire to provide valuable content to its audience on a regular basis? The key to doing so is your editorial process combined with an editorial calendar. Without these 2 items your content strategy will not work. This blog post will describe how to maximize the relationship between content production and content work flow process by designing a well thought out editorial calendar. Your editorial calendar is the key to connecting all parts of your content creation process. It connects all of your owned media and targets it to your different audience personas and then directs it to all of your marketing channels. This can be a complicated
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Core Values A 1000 Foot View

As with many other subjects these days it is helpful to get a big view of the picture for core values planning. There are so many different parts and options that I went to extremes and called it a 1000 foot view. The outcome of core values planning should impact EVERYTHING that a brand does. It is the values system that all decisions are made from. After hearing a statement like the above, there are many questions to answer: • How do core values impact your marketing strategy? • When do core values change or get updated? • How are they related to your mission and vision? • What are
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The Art of Core Values Planning

Value creation is the most important part of any company. If your company is going to market themselves in the best way possible, the company has to be different and innovative. In order to achieve this state it takes all employees and leadership moving in the same direction. That is what the core values of a brand can help to achieve. Core values can lead to buy-in and focus. They lead to emotional power for those who understand and agree with them. Your brand’s core values act as a passage way to being a part of the company. Those who agree and live as if they agree can fit into
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How To Test Headlines For Increasing Results

One of the best parts of having an audience is that you get to test ideas out with them. It’s this same audience who you need to learn form so that you can serve them better. It is a great opportunity to test headlines because you can better prepare your next project launch. With this in mind, it is necessary to always think of everything as a test. Don’t stop until you have learned something about your audience today. If you are still in the process of building an audience that is large enough to test on, don’t worry. There are other ways to test through paid options that can
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5 Marketing Strategy Hacks Part 5

So far, in this set of blog posts on Marketing Strategy Hacks, I have covered 5 very important topics. The first topic was Sacrifice. This is the idea that your brand needs to have a clear mission and vision. It can’t be many things to many people. Your brand needs to sacrifice so that it can position itself in the market place for success. The second Marketing Strategy Hack topic is the brand story. You can use a brand story to create value to your offer and add consistency to your messaging across marketing channels. By adding context to your offer in the format of your brand story you can
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5 Marketing Strategy Hacks – Part 4

Today, the marketing world has so many options. There are so many more channels to choose from and a multitude of tactics. What is the best way to decide what marketing channels to use and not use and how does it impact your marketing strategy? In 1990 there were 8 options for media communications: events, direct fax, direct mail, telephone, TV, radio, print, and display. We now have hundreds of communication options. This growth of media options is outlined in the book Content Inc. that covers how entrepreneurs can build an audience. With all of these options, I sure that your brand is considering what will work best for their
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5 Marketing Strategy Hacks Part 3

For part 3 of 5 Marketing Strategy Hacks, I’m going to cover the smart analysis process for your brand. Smart analysis can mean the difference between success and failure. It can allow us to take educated actions with our marketing strategy. This is the case because it’s very important to know where to focus the majority of your efforts, how your brand is different, and what audience you are targeting. Historically, SWOT Analysis has been one of the major tools to accomplish analysis. This is a great tool that can be used for your business and your content strategy. There is also an exciting new way of producing your content
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5 Marketing Strategy Hacks– Part 2

Part 2 of my blog post 5 Marketing Strategy Hacks is about creating your brand story. Your brand most likely has a website and is posting on social media on a regular basis, but are you being consistent with your brand storytelling? This question is easy to answer by asking one other question. When you write new content, communicate verbally, or communicate through video are you planning how your communications fit inside of your over-all brand story? If the answer is NO, this blog post is for you. If you have a brand story maybe this post will provide some ways to make it even better. I really appreciate this
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5 Marketing Strategy Hacks – Part 1

Why do brands develop a marketing strategy? There are two major reasons. One is to increase sales and the other is to gain a competitive advantage. This is the core of marketing strategy. I would argue that this core of sales and competitive advantage only can happen with great sacrifice. A brand has to sacrifice a million different things that they could do and just choose one or two things to focus on. This is makes a brand different and valuable in the market place. I’m actually going to break these 5 marketing strategy hacks into 5 different blog posts. This will give us an opportunity to go deeper into
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Marketing Strategy – 7 Powerful Reasons To Use Webinars

Why should your company use webinars as a part of its marketing strategy? There are 7 reasons that I can give to explain why webinars might be a great fit. Webinars work best for B2B brands. If your brand needs to train or inform someone on a relevant topic, webinars can be a good solution. If your brand already offers conferences, workshops, or training opportunities you should also be taking advantage of webinars. Here are 7 reasons why. Marketing Strategy Reason #1 – Pre-qualify With Webinars Using webinars as a part of your marketing strategy makes since because it pre-qualifies your audience. When someone signs up for your webinar they
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How to Master Twitter Frequency For Results

If you found this post you are probably considering how much you should tweet in one day. Twitter frequency is one thing that you need to master to get better results with Twitter. Each Twitter post is an opportunity to get your content in front of people. How many times do I need to Tweet in a day? It depends on where you are today with your current Twitter followers and what kinds of goals you set for this channel. A Twitter post is an opportunity for someone to click over to your website or follow you. Hopefully it will be both. Maybe they ReTweet it too. Basically, you want
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15 Easy Twitter Tips For Increasing Results

My next few blog posts will be about Twitter. There are a lot of small and easy things that you can do to increase social media marketing (SMM) results on Twitter. So, I think it is good to start with some of the easy Twitter Tips that can make a big difference in the long run. By having these little things taken care of you can set yourself up for success in the long-run as you post. Twitter Tips Twitter has around 317 million monthly active users. These users send around 500 million tweets a day. By following these 15 easy Twitter tips you will be able to get more
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Why Marketing Value Earns Magnetic Results

The topic of marketing value is the most important topic for the results of a brand. It ties into everything. It impacts marketing and sales results. But how can you provide the most value possible when people interact with your brand? The quality of this answer will be in-proportion to your marketing success. This post will break down what value looks like, how it works, and what the benefits of leading with value are. To be clear, “leading with value” is one of my favorite phrases. It represents a mindset of attracting people toward your brand. You want your marketing results to be magnetic. The content marketing value is so
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How You’re Doing Social Media Marketing Wrong

If you are reading this post, it means that you are already on the right track. You care about your social media marketing practices. The list of items below should help you to address these points if the shoe fits. By dodging these mistakes you will be on your way to building or growing your audience. Social Media Marketing (SMM) is already complex, by reading this post you will be able to cut out some of the easy mistakes that can be made. These mistakes can really hinder achieving your marketing goals. Not Having A SMM Strategy There could be a whole book written on this subject but I’m going
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SMM vs Content Marketing – What Every Entrepreneur Needs to Know

This post will describe to you three major reasons why Social Media Marketing (SMM) and content marketing are different. Armed with these three reasons, you will be able to have clarity when you plan marketing goals. At face value, it seems SMM and content marketing are closely related, if not the same thing. Have you wondered what the real difference is? As entrepreneurs, marketing managers, and other types of professionals, we need to have a clear understanding of why we do what we do. In both cases, we create content, post it, and look for results. Isn’t that both SMM and content marketing? This makes for an interesting topic because
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Why You Should Use Owned Media, Paid Media, and Earned Media

These terms owned media, paid media, and earned media may be new to some readers, but each of these tactics can help your business marketing goals succeed. You might still be wondering what I’m talking about. You have most likely have heard of social media marketing, content marketing, and President Donald Trump. So, these are some topics that I will use for explanation. At face value, it seems content marketing and social media marketing are closely related, if not the same thing. Have you wondered what the real differences are? As business owners, marketers, and other types of professionals, we need to have a clear understanding of why we do
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6 Ways to Improve Your Content Marketing Value

Content marketing is more than a new term in the business world. While many have heard of it and taken the steps to be successful at content marketing, it’s still a new process that a lot of brands have a hard time with. If we want to be successful in our content marketing, there is one place that we need to start. That one place is creating massive value. I believe that content marketing is just the right tool for this job. Defining Massive Value In Content Marketing At its best, your content value should be worth 10X more than what you ask for in return. What you ask for
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49 Phenomenal Legacy Questions You Need to Ask

“The best way to predict your future is to create it.” – Abraham Lincoln This is one of my favorite quotes. I like it so much because it emphasizes the value of personal responsibility. Some may make objections that it’s a great idea but it’s not realistic. Maybe they are thinking that too many things can go wrong and life is unpredictable. I believe that this quote is true because I would rather error on the side of doing all that I can do instead of error on the side of doing less. How We Predict and Create Our Legacy This is the main question of legacy creation. From my
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Video Marketing – Does Your Brand Really Need it?

I think that there are many businesses out there that are asking this question right now. Does my brand need to use video marketing? It may seem like one more thing that get put on a list that you need to do. With this post I will lay out some reasons why you use video now and be consistent with making videos during the year. Video Marketing Is On The Rise YouTube the video sharing site is the second largest search engine in the world and the third largest social network. The channel has one billion monthly users. These are the YouTube stats now, but there is even more evidence
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7 Thought Leadership Rules for Brilliant White Papers

Thought leadership can flourish with the right mindset towards content marketing. It’s your goal to communicate evidence in your white paper that provides clear direction for the reader. When you can provide clarity, you are on track for increasing thought leadership. Thought leadership is all about authority. You gain authority when the content that you produce, in this case the white paper proves that your brand is competent. White papers are common in B2B industries and if you are going to be successful, your white paper must be exceptional and different. White Papers Are For Complex Issues – Rule #1 The motivation for your readers to download and read a
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How Thought Leadership Can Improve Your Marketing

Has you or your brand considered becoming a thought leader through content marketing? Thought leadership and audience building are fused together. I will share some of the top examples of thought leadership for the engineering and manufacturing industries. Thought Leader Benefits There are many benefits to being respected as a thought leader in your industry. One of the simplest ways to say it is that people know you and you come to mind when some kind of topic is mentioned. Thought leaders are people and whole brands. I say that I whole brand can be a thought leader because of this top of mind effect. When a brand is producing
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You Need a Content Marketing Niche

Do you find it difficult to consistently find ideas to post on social media? Content marketing has so many options to writ about. It’s all about finding your marketing niche. Your brand can do just that. Even if you have a particular type of business there is still a wide range inside of that for content creation. We do have a lot of options even when we stay inside of our industries. The problem is that we have too many options for producing content. The real issue is always how is what I am posting going to be received by my audience. It then becomes a task of focusing down
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Build Your Audience with Brand Entertainment

What is Brand Entertainment? In regards to creativity it is more about storytelling than selling. It’s non-interruptive. It could be a TV series, movie, music album, animation, or comic book. The main goal is that people engage with it when they find it on whatever channel and are entertained. This post will cover the power of brand entertainment with storytelling. It will share the differences in this new way of promoting a brand. Consider commercials and paid advertisements. Everyone watching knows it’s a commercial. No one watches TV for commercials. The same line of visual separation exists on the internet. Paid search links are first and they are separated from
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5 Content Marketing Production Hacks

How do you think about content marketing? Is it the mindset of having to know all of the answers before you start? Content 2020 says, “We need to declare learning intent upfront and celebrate both failure and success.” This quote caught my attention in Chapter Seven of content 2020. To ‘declare learning intent’ is to approach content marketing production as more about testing than having it all figured out from the start. This makes a lot of since; why not learn from your audience as you grow it? In this post I will share 5 content marketing production hacks that will help you to continually produce better content. This content
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Be a Smarter Business with Audience Testing

Some may wonder about this whole audience testing idea and how valuable it can be. One of the powerful benefits have having your own audience is that you can become a starter more competent business. This post includes examples from Kraft, X Box, ING, and Apple. Each one of these brands has interesting ways of learning from their audience. It all starts with having an audience to learn from on a regular basis. Let’s say that you have an audience of around 1k-10K on a channel. This channel may be your blog, YouTube, Facebook, and any others. Also, this audience could be in person at an event. This would also
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4 Content Marketing Value Hacks

Here are 4 content marketing hacks that have extremely high value. If you need to get content marketing right follow these 4 hacks to get success. Content Marketing Is Placing Value First- Hack #1 When you write a blog post that is for your audience, do you feel proud? It seems to be that maybe 1 out of 10 posts is the number that you are truly proud of. Why is this? I would answer that it may be luck. You hit gold on 1 out of 10 posts. That 1 post that you developed is covering something truly interesting and engaging. Content marketing hack #1 is all about not leaving
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