Online Engagement and Non-profit Video

Online Engagement & Non-profit Video

Video is gaining more and more popularity. The numbers of online engagement is growing fast. The need to have a video strategy is becoming more and more apparent. Any quality video production has creativity, difference, and a call to action that matters. In this post, I provide examples of leading Non-profit Video productions that do just this. Video production should boost your online engagement and help to meet your goals. Without the proper planning and creativity videos will not get the views, shares, donations, and other responses. This is called online engagement. Here are a few more ways that online engagement happens: Subscribing (channel, feed, email) Feedback (comments, complaints, inquiries)
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Is Video Engagement a Necessity

Is Video Engagement a Necessity?

I think that a number of companies would answer no. It would be along the line of thought that making sales are necessary and videos don’t necessarily mean more sales. If you ask the same question about having a website, I believe that most companies would say “Yes, it’s necessary because it’s expected. How are you going to not have a website when so many people are searching online?” What if I told you that in the near future video will be the largest factor for getting website traffic? This is the direction that we are headed in for the near future. The industry leader in this area is definitely
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White Paper Best Practices

White Paper Best Practices

The Manufacturing Industry is great for white papers. This was the topic of my last post. It seems natural to do a follow-up post on white paper best practices. I will describe the process from outline to finish and include insights on particular areas of content. There are many examples of white paper outlines or processes that are out there. Many examples are just too simple. You don’t want to have any confusion that extends the production process. Normally, a few people from your company would oversee the project. One person is responsible for planning while the other person helps them to plan. Depending on the topic or size of
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